diff --git a/GHCup.md b/GHCup.md
index f423f2e..9dab1cb 100644
--- a/GHCup.md
+++ b/GHCup.md
@@ -4,17 +4,93 @@
 
 # GHCup
 
-## Intro
+## What is GHCup?
 
-[Haskell Survey 2022](https://taylor.fausak.me/2022/11/18/haskell-survey-results/#s2q1)
+![](what.jpg)
 
-![](survey.png)
+## State of 2019
 
-## Intro (pt. 2)
+::: incremental
 
-haskell.org:
+* stack is the only "Haskell Installer"
+* no unified alternative for cabal users
+* distro packages, nix, manual installs, ...
+* 🤮
 
-![](downloads.png)
+:::
+
+## How it started
+
+::: incremental
+
+* 🤹 small team at work (Capital Match), using different platforms
+  - originally used stack
+  - cabal distro packages constantly out of date
+* 🦾 first version was 165 LOC
+  - Posix shell
+* ![](linux.png){#id .class height=32px} only supported linux and mac
+* ![](rust.png){#id .class height=32px} inspired by **rustup**
+
+:::
+
+## GHCup today
+
+::: incremental
+
+* [Haskell Survey 2022](https://taylor.fausak.me/2022/11/18/haskell-survey-results/#s2q1)
+  * ![](survey.png)
+- over **17k** LOC Haskell
+- supports all platforms: Linux, Windows, macOS, FreeBSD
+
+:::
+
+## GHCup and haskell.org
+
+::: incremental
+
+* the default installer
+  - ![](downloads.png)
+* provides infrastructure (home page, downloads)
+
+:::
+
+## GHCup and the Haskell Foundation
+
+::: incremental
+
+* affiliation: [https://haskell.foundation/affiliates/](https://haskell.foundation/affiliates/)
+* pays for CI
+* pays consultants to assist the project
+
+:::
+
+## What is a good installer?
+
+::: incremental
+
+* it installs (just that)
+  - everywhere
+* intuitive interface
+  - `ghcup install ghc`
+* good documentation
+  - but you shouldn't have to read it
+* get out of the way
+  - has no self-fulfilling purpose
+
+:::
+
+## Goals and principles
+
+::: incremental
+
+- ☮️ unification
+- unix principles
+  - 🛠️ do one thing and do it well
+  - ⚗️ pipes, compose stdout and stdin (re-usable)
+- 🎁 good re-distribution
+- 🛣️ user experience
+
+:::
 
 ## What is GHCup (simplified)?
 
@@ -27,29 +103,7 @@ curl -s -L 'https://downloads.haskell.org/~ghc/9.6.5/ghc-9.6.5-x86_64-fedora33-l
   rm -rf /tmp/ghc-9.6.5-x86_64-unknown-linux/
 ```
 
-## How it started
 
-::: incremental
-
-* 🤹 small team at work on different platforms
-* 🧑‍💻 SHELL + POSIX
-* 🦾 first version was 165 LOC
-* 🙏 only installer at that time was stack
-
-:::
-
-## Goals
-
-::: incremental
-
-- ☮️ unification
-- unix principles
-  - 🛠️ do one thing and do it well
-  - ⚗️ pipes, compose stdout and stdin
-- 🎁 good re-distribution
-- 🛣️ user experience (get out of the way)
-
-:::
 
 ## What is GHCup really?
 
@@ -58,14 +112,12 @@ curl -s -L 'https://downloads.haskell.org/~ghc/9.6.5/ghc-9.6.5-x86_64-fedora33-l
 ::: incremental
 
 * ![](open-box.png){#id .class width=32 height=32px} installer
-* ![](linux.png){#id .class width=32 height=32px} distribution channel
+* ![](debian.png){#id .class width=32 height=32px} distribution channel
 * ![](feedback.png){#id .class width=32 height=32px} feedback channel
 * ![](qa.png){#id .class width=32 height=32px} testing/QA gateway
 * ![](user.png){#id .class width=32 height=32px} provider of sane defaults (e.g. "recommended" GHC version)
 * ![](chain-saw.png){#id .class width=32 height=32px} glue for holistic toolchain experience
-  - stack integration
-  - VSCode integration
-  - cabal-install integration
+  - VSCode, stack, cabal-install integration
 * ![](ghaction.png){#id .class width=32 height=32px} CI provisioning (e.g. github actions)
 
 :::
@@ -90,32 +142,30 @@ Users:
 ::: incremental
 
 - ![](haskell_logo.png){#id .class height=32px} Haskell developers
-  - beginners / advanced
-  - student courses
-  - companies
-- ![](person.png){#id .class width=32 height=32px} end users (e.g.compiling pandoc from source)
+  - beginners, advanced, students, companies
+- ![](person.png){#id .class width=32 height=32px} end users (e.g. compiling pandoc from source)
 - ![](ghaction.png){#id .class width=32 height=32px} GitHub CI
-  - GitHub images
-  - Haskell repos
+  - GitHub images, Haskell repos
 - 🪞 mirrors
   - [sjtug](https://mirror.sjtu.edu.cn/docs/ghcup)
 - 🧰 tools
-  - [vscode-haskell](https://github.com/haskell/vscode-haskell)
-  - [Haskell playground](https://play.haskell.org/)
-  - [nvim-lsp-installer](https://github.com/williamboman/nvim-lsp-installer)
+  - [vscode-haskell](https://github.com/haskell/vscode-haskell), [Haskell playground](https://play.haskell.org/), [nvim-lsp-installer](https://github.com/williamboman/nvim-lsp-installer)
 
 :::
 
 ## How does it work?
 
-**Components:**
-
 ::: incremental
 
-- ![](terminal.png){#id .class height=32px} cli interface
-- ![](file.png){#id .class height=32px} file layout / installation destination
-- ![](tar.png){#id .class height=32px} bindist selection
-- 🧱 tui interface
+* **Architectural components**
+    - ![](sh-file.png){#id .class height=32px} bootstrap scripts
+    - ![](exe-file.png){#id .class height=32px} ghcup binary (compiled)
+    - ![](config-file.png){#id .class height=32px} ghcup-metadata (configuration files)
+* **Logical components**
+    - ![](terminal.png){#id .class height=32px} cli interface
+    - ![](file.png){#id .class height=32px} file layout / installation destination
+    - ![](tar.png){#id .class height=32px} bindist selection
+    - ![](brick-final-clearbg.png){#id .class height=32px} tui interface
 
 :::
 
@@ -149,25 +199,26 @@ Users:
 * root dir
   ```sh
   $ ls ~/.ghcup
-  bin  cache  config.yaml  db  env  ghc  hls  logs  share  tmp  trash
+  📁bin 📁ghc 📁hls
+  📁cache 📁db 📁logs 📁tmp 🗑️trash 📄config.yaml 📄env
   ```
 
 * GHC and HLS are installed into sub-directories
   ```sh
   $ ls ~/.ghcup/ghc
-  8.10.7	9.0.2	9.2.8
+  📁8.10.7 📁9.0.2 📁9.2.8
   ```
 
-* bin directory is mostly symbolic links
+* bin directory is mostly symbolic links (compare with [update-alternatives](https://man7.org/linux/man-pages/man1/update-alternatives.1.html))
   ```sh
   $ ls ~/.ghcup/bin
-  ghcup
-  cabal cabal-3.10.3.0
-  ghc ghc-8.10 ghc-8.10.7 ghc-9.0 ghc-9.0.2 ghc-9.2 ghc-9.2.8
+  📄ghcup
+  🔗cabal 📄cabal-3.10.3.0
+  🔗ghc 🔗ghc-8.10 🔗ghc-8.10.7 🔗ghc-9.0 🔗ghc-9.0.2 🔗ghc-9.2 🔗ghc-9.2.8
   ```
 :::
 
 ## Bindist selection
 
-* 
+* TODO
 
diff --git a/NOTES.md b/NOTES.md
index 0d9d802..6b96c72 100644
--- a/NOTES.md
+++ b/NOTES.md
@@ -3,6 +3,9 @@
 
 - cli interface
 
+- role of the Haskell foundation
+
+- bootstrap script
 - main GHCup types
 - metadata versions
 - metadata variants
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